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Within 24 hours our team built Orby, a voice assistant companion that orbits the user's digital world. It can navigate interfaces, compose emails, play music, and perform complex tasks without a single keystroke. But at its core, Orby is built around a deeper mission: to make technology human-centered, inclusive, and empowering. Designed first for blind and visually impaired users, Orby doesn't dominate, dictate, or infiltrate - it collaborates.
Currently building an AI-powered consulting agent that provides human-like UX strategy for banks and fintech companies. It bridges software engineers, designers, and business teams by offering early design guidance, strategic insights, and actionable recommendations — helping projects align faster and reducing costly delays. By streamlining digital transformation and making user-centered design more accessible, it enables banks to better serve and engage modern, financially aware audiences.
My time at SomiaCX as a UX Consultant, required me to assist digital transformation for nation-wide banks and financial services with customers ranging from lower to middle class. The project centered on designing a solution that bridges the gap between users with no access to banking or digital financial literacy and those who are already financially integrated. Our challenge was to create a product and tool that seamlessly serves both segments. My time at SomiaCX as a UX Consultant, required me to assist digital transformation for nation-wide banks and financial services with customers ranging from lower to middle class.
I built a cross-border digital platform dedicated to showcasing global culture through design and visual storytelling. My work involved designing responsive user interfaces in Figma and developing scalable brand systems tailored for diverse, international audiences. By creating over ten inclusive design assets and interface components, I helped the platform communicate stories that resonate across cultural contexts — ultimately contributing to a 72% increase in engagement from non-U.S. audiences.
I designed and built a cross-border digital platform dedicated to showcasing global culture through design and visual storytelling. The project focused on creating a responsive, user-centered interface in Figma and developing scalable brand systems that could adapt seamlessly across diverse international contexts. By producing over ten inclusive design assets and interface components, the platform elevated how stories were communicated across languages and cultures — resulting in a 72% growth in engagement from non-U.S. audiences. This case study explores how thoughtful design decisions and storytelling-driven interfaces can bridge cultural boundaries and foster global connection.
This project is a cross-border digital platform designed to celebrate and share global culture through design and visual storytelling. Built in Figma, it features a responsive, scalable interface tailored for diverse international audiences and includes over ten inclusive design assets and interface components. By prioritizing cultural nuance and accessibility, the platform transformed how stories are communicated across contexts — resulting in a 72% increase in engagement from non-U.S. audiences and demonstrating how thoughtful UI can bridge cultural boundaries.
In this self-initiated project, I redesigned Barnard College’s Center for Accessibility Resources & Disability Services (CARDS) website to create a clearer, more inclusive, and neurodivergent-friendly experience. The legacy site’s dense content and poor hierarchy were reimagined through desk research, SWOT analysis, and competitor benchmarking, leading to improved information architecture and wireframes. Built in Figma, the final redesign introduces screen reader–friendly structure, collapsible sections that reduce visual overload by 40%, WCAG-compliant color contrast, audio accessibility features, and a more welcoming visual identity. By centering accessibility as a core design principle, the project demonstrates how inclusive UX can expand reach, boost engagement, and foster a stronger sense of belonging.
As Head of Digital Strategy, I led creative direction and digital outreach across multiple Columbia student organizations, including PERMIAS Seattle, YourClothes, and Bye Bye Plastic Bags. My work ranged from presenting at town hall meetings and recruiting new members to co-organizing high-impact events in collaboration with big corporates, startups, and United Nations. I crafted over 50+ event designs, animated campaigns, and sponsor collaborations — many of which received national recognition. Through strategic content planning and visual storytelling, I consistently drove a 30%+ engagement rate across social media and event platforms.
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